Competitive Advantage Exercise (4 Marks) Explain in detail how Honda's differentiation is a unique strength and therefore gains an advantage over its competitors by offering their consumers greater value. Examples of ways to differentiate are: Through product differentiation - differentiate on features, performance, style, design, etc... Through service differentiation - differentiate on speed, convenience, care, etc.. Through channel differentiation - differentiate on channel's coverage, expertise, performance, etc... Through people differentiation - differentiate on firm's people or employees (friendly, helpful, better trained, etc...) Through image differentiation - differentiate on company's brand image (including reputation and history)