Winston Mayer is a sales manager for a large company producing beverages and ready-to-eat meals. Winston is often seen working late and on weekends when the company stipulates a five-day work week. Winston justifies his working extra by claiming that "in sales, one cannot afford to waste a minute" and he is often condescending when subordinates take their allotted time off. He frequently speaks to his manager about the the new deals he finalizes when he is working beyond the normal working hours to prove his point. From the information provided, we can say that Winston is using ________ as an impression management technique here.
A) flattery
B) exemplification
C) favors
D) apologies
E) conformity