Aimée, owner of The Discerning Equestrian, a local apparel, tack, and equipment outlet, is facing growing competition from online retailers such as Equestrian.com. She has sought your student consulting team's advice about the staffing component in the managerial task of executing strategy. What would you not be likely to advise her to do?

a. Provide promising employees with challenging, interesting, and skill-stretching assignments.

b. Strive to retain talented, high-performing employees via promotions, salary increases, performance bonuses, stock options and equity ownership, fringe benefit packages, and other perks.

c. Hire only people under age 35 who have college degrees and a grade point average of B or better.

d. Coach average performers to improve their skills and capabilities, while weeding out underperformers.

e. Foster a stimulating and engaging work environment such that employees will consider the company a great place to work.

Q&A Education