Answer:
A. Customer value = customer benefits - customer cost
Explanation:
The customer value is the worth of a product or a service as compared to other alternatives in the standpoint of a customer.
It is basically like the worth of obtaining a product or a service is to a customer. Customer value can be considered how a customer benefits from the product minus the cost of obtaining the product.
Benefits and cost does not always have to be in the form of cash. A benefit can be in the form of quality, value, experience and cost can be in terms of time, effort, or energy.
