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BrewCo sells coffeemakers for $120 each. The firm currently has variable costs per unit of $65. If BrewCo is able to reduce its variable cost per unit to $58, its contribution margin ratio will

A. decrease by about 6 percent.
B. decrease by about 8 percent.
C. increase by about 6 percent.
D. increase by about 8 percent.

Respuesta :

Answer:

C. increase by about 6 percent.

Explanation:

Since,

[tex]\text{Contribution margin ratio}=\frac{\text{Sales-Variable expenses}}{\text{Sales}}[/tex]

Sales = $ 120,

Original expenses = $ 65

Thus, contribution margin ratio = [tex]\frac{120-65}{120}=\frac{55}{120}=0.4583\approx 0.46[/tex]

New expenses = $ 58,

Thus, contribution margin ratio = [tex]\frac{120-58}{120} = \frac{62}{120}=0.5166\approx 0.52[/tex]

∵ 52 - 46 = 6,

Hence, the CMR is increased by 6%.

OPTION C is correct.

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