Unilever knows that throughout the purchase, usage, as well as discarding of goods, customers must follow numerous essential sociological phenomena. A further solution is given below.
- The firm does a marketing strategy to address key features aimed at a specific demographic of the individual item.
- Unilever takes the millions of consumers across all cognitive states from awareness-building to changing attitudes to attract clients and retain existing subscribers for numerous items which including Lifebuoy soap.
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