Dollar Shave Club asks men to "Shave Money, Shave Time" in its commercials; it offers high-quality blades available by mail for a few dollars a month. Dollar Shave Club’s advertising promotes the time- and money-saving aspects of its product as an example ofMultiple Choice
a. product positioning.
b. mass customization.
c. product differentiation.
d. segments of one and mass customization.
e. repositioning.

Respuesta :

Answer:

C. Product Differentiation.

Explanation:

As Dollar Shave Club asks men to "Shave Money, Shave Time" in its commercials; it offers high-quality blades available by mail for a few dollars a month. Dollar Shave Club’s advertising promotes the time- and money-saving aspects of its product as an example of product differentiation. They have clearly differentiated their product by adding the extra value in it. They have then highlighted those differentiated features in their promotion as well which then will be helpful to position it effectively in the minds of their consumers. They are mainly promoting their points of differences which a make them different and unique from their competitors.

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