Answer/Explanation:
Geographic segmentation focuses on grouping target market based on the climate and geographic location of the target market, in order to effectively reach and meet their needs by offering the right products and services to them.
On the other hand, demographic segmentation bases the grouping and targeting of a market segment based on some certain demographics of the people such as age, gender, race etc.
The following is the right way to drag each label to its correct location:
GEOGRAPHIC SEGMENTATION:
*A company markets an innovative electrical stove in a country where gas is scarce.
*A company markets footwear that suits different seasons
*A company markets comfortable thermal wear to customers who experience a long winter
Rationale: these scenarios shows that target market are grouped based on their climate, of which their needs are peculiar. Hence, products are developed to cater for their needs based on their location.
DEMOGRAPHIC SEGMENTATION:
*A company targets a younger audience when marketing a pair of innovative sneakers. (Grouped based on age).
*A company markets an innovative compact computer that has a unique security feature that protects sensitive digital data.
*A company manufactures and markets variants of their classic,strong tea to suit customers who may prefer a more subtle taste. (Based on income. These set of customers are high income earners.)
